Your brand comms may look great, but are you engaging their other senses too?
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How is your brand going to meet the new standard for edutainment?
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How do you maintain an innovation mindset when there is so much to do right NOW???
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Does your brand have "rizz"? If not, your chances with Gen Z are limited.
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How do you justify spend in a cost-of-living crisis? You make it an “investment”, of course.
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In an over-saturated, always-on world, how can brands deliver ‘quiet’ that cuts through the noise?
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It’s time brands learn the language of wealthy and successful women.
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It's time to stop talking to them like ‘consumers’ and start talking to them like neighbours.
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The world is moving at the pace of generative AI – so why are we still segmenting consumers into 10–15-year age cohorts?
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The luxury landscape is evolving faster than ever as brands & businesses respond to some harsh realities and unexpected new opportunities.
So what’s the latest…? Here are a few juicy snacks from Walpole's British Luxury Summit 2023.
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ATTENTION BRANDS : It’s not the gendered stereotype you use – it’s how you use it!
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necessary nourishment for a healthy 2023
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Where is sex in YOUR category?
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