Resolution Reality 2024
Forget the ‘going to the gym minimum 5x a week’ resolution (most of us already have!) – what’s needed is an energetic ‘mental workout’ to promote long-term brand health.
How do you maintain an innovation mindset when there is so much to do right NOW???
LEVERGE 2024 CONSUMER RESOLUTION REALITY:
‘Streaks’ have broken out of Wordle and into the mainstream – how can your brand support small daily actions that lead to real behavioural change? https://www.fastcompany.com/91004057/the-duolingo-effect-how-keeping-the-streak-is-changing-the-way-people-behave?utm_source=pocket_saves
Filo faxes and planners made a surprise re-appearance on Gen Z resolution lists, along with A LOT of beauty tech – how can you help self-care get organised? https://www.glossy.co/shop/these-are-the-best-products-to-kick-off-2024-according-to-tiktok/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=240108
LET B12 STRATEGIES KEEP ITS FINGER ON THE PULSE FOR YOU:
Drowning in newsletters? B12 do the reading so you don’t have to, publishing frequent (but not TOO frequent) provocative and inspiring content from the space where Consumers, Culture and Business meet.