3D Reality Methodologies in detail…

Best-in-class consumer research - but that’s not enough…

We are consumer insight specialists - based on your project needs, we design the methodology that will truly unlock real consumer experiences and lives

We work across all project phases from Exploratory through Developmental to Evaluative Research - but that’s not enough…

We take you and your team on an in-market journey to internalise insights, evolve strategies and walk away with action

“CLASSIC” METHODOLOGIES

1-on-1 Depths - “true life” immersive engagements in home, in life context, in store and beyond – with expert moderators who create a conversation rather than following a guide

Daily Documentary - multimedia access to the reality of their everyday world and desires

Dynamic Groups - Forget ‘focus groups’, we deliver superior group dynamics played out in a variety of ways (and settings), including Co-Creation, Initiative Design Boot Camps, “Defend & Debate” Idea Evaluation sessions, ...

B12 BREADTH OF CONVERSATIONS

Who we are talking to is a key component of delivering inspiring innovation, with the highest quality recruitment:

• Gen Z to Boomers

• Low Income to High Net Worth

• Urban to Rural

• Category Loyalists to Category Deniers

• …

B12 COMBINATIONS & SETTINGS

Beyond in home, in facility and in store, we create research interactions that drive insight:

• “Gen Z Dorm Chats”

• “Compare & Contrast Couples”

• “Luxury House Party”

• …

B12 “EXPERT EXPERTISE”

We don’t just talk to consumers - we thrive on expert interactions:

• In-Depth Interviews for expert perspective

• Expert Co-Creation Groups to map the future

• Specialist Show & Tell for out-of-category inspiration

• …

The bigger picture must take us beyond “interesting” and into “so what?”…

“CULTURAL REALITY” METHODOLOGIES INCLUDE:

“So What?” Semiotics™ - decoding hidden category cues to create accessible toolkits in language you can actually use

Social Listening - mapping the wider consumer conversation online to bring semiotic focus to the social mayhem

Cultural Landscape - going beyond trends into the critical shifts and tensions that break you out of the cycle of ‘now’

Future Tremors™ - capturing weak signals on the horizon that drive innovation into 10 years plus

Inspiration (On Steroids) - forcing game-changing out-of-category connections to bring fresh energy to business challenges

‘Oh S**t’ Challenge Workshops - dynamic integration of cultural reality towards active ideation

No one knows your business better than you - but we bring expertise and objectivity to the party…

“PARTNERING FOR SUCCESS” METHODOLOGIES INCLUDE:

Co-Lab Creation - direct creative participation with client teams, experts and consumers

In-Field Ideation - constantly reviewing, re-directing and building as we go

Workshops That “WOW” - best-in-class strategic facilitation across multifaceted, multifunctional teams

C-Suite Fluency - fluent in both presentation and involvement