Learn Their Language: Financially-Empowered Women

It’s time brands start speaking the language of financially and professionally empowered women.

It shouldn’t have to be said - but talking to wealthy and successful women does NOT mean talking to them like men.

Instead:

• Bridge Wealth & Wellbeing : A new breed of female financial services stand out for their emphasis on wellness. Take The Dura Society, a wealth planning platform that explores the connection between financial, social, and emotional health. QUESTION! Is your brand connecting the relevant dots?

• Get In ’The Room’ : Professional female membership clubs – from the c-suite powerhouse of Chief to the next gen entrepreneurship of The Stack World – promise career acceleration through collaboration. QUESTION! Is your brand reaching women where they are? And what support does your business bring to inspire championship by women of ‘substance’

• Redefine Male vs Female Luxury Categories : As the relative spending power of female consumers increases, luxury brands must challenge their assumptions about Who buys What (and what motives them). QUESTION! Is gender neutral enough? A pink Porsche for China says ‘no’.

B12 Strategies is proud to have both direct professional AND personal insight into empowered women across multiple geographies and generations. (And our CEO, Judith, is a happy member of Chief).